The Show Tampa

Here’s a success story that sounds like the start of a joke: Two guys walk into a bar in New York City and meet two stunning Brazilian women. In between small talk and cocktails, the beauties reveal a secret, an elixir from their homeland. In Brazil, coconut water is more popular than orange juice. The next thing you know, Ira Liran and Michael Kirban are on a plane to Brazil. Today, they’re the owners of Vita Coco, one of the world’s biggest coconut juice companies.